(316).Start a Traditional Footwear Manufacturing Business
As per the traditional and modern demands of the people, footwear is made in various designs. The traditional footwear, e.g. chappal is made according to the market trend and requirements of the customers. This type of chappal, which serves multi-purpose needs, is used in villages, deriving the name “Ethnic Footwear”.
This chappal is prepared with leather/velvet upper. Embroidery work is done on the upper which is stitched on to the leather sole. This chappal is made completely as one piece. This is without lace so it is easy to wear and remove. It is famous among the people of Rajasthan and is known as “Jodhpuri chappals”. Similarly other regions have their special designs. According to the liking and demands of customers, various colours and designs of these chappals are made. Wearing these chappals has become fashion, including special occasions like marriages and festivals.
Market Potential
At present, there is heavy demand for this item in the market. This item is also convenient for agro-work. The villagers, therefore, like to wear them. As it is also a fancy wear, embroidery work is done to make it more attractive and appealing. There is a lot of demand for this item in Haryana, Punjab , Uttar Pradesh, Madhya Pradesh, etc. other than its home state Rajasthan. In order to exploit the said market potential, some units can also be started in States like Kerala.
Basis and Presumption
a) The unit will work for 300 days per annum on a single shift basis.
b) The unit can achieve its full capacity utilization during the 2 nd year of operation.
c) The wages for skilled workers are taken as per prevailing rates.
d) Interest rate for total capital investment is calculated @ 12% per annum.
e) The entrepreneur is expected to raise 20-25% of the capital as margin money.
f) The unit would use a rented building.
g) Costs of machinery are based on average prices of machinery manufacturers.
Implementation schedule
Project implementation will take a period of 6 months. Break-up of the activities and relative time for each activity is shown below:
| Scheme preparation and approval | 01 month |
| SSI provisional registration | 1-2 months |
| Sanction of financial supports etc | 2-5 months |
| Installation of machinery and power connection | 3-4 months |
| Trial run and production | 01 month |
Technical Aspects
The plant can be located at any suitable place keeping in view the marketing convenience, availability of raw materials, ingredients, power, water and skilled manpower.
Salient Features of Process / Technology
First of all the pattern is cut according to the size for preparing such footwear. According to the pattern, foam velvet is cut and design is made and embroidery work is done. After embroidery work goat leather is stitched at lower side and cut. After preparing the upper sole is cut according to the pattern. After cutting the sole and upper these are placed at inner portion of sole and hand stitching is done by thread. A small piece of leather is stitched on the back portion of the chappal stitching the upper chappal putting chappal last. After finishing it is inspected and packed.
Quality Specification: At present there are no quality specifications for such traditional footwear. But for exports, specifications are provided by the buyers. The raw materials should have good quality of uppers and soft sole. Care should be taken to click the right components from the right portion of the leather. Before taking different components to the closing section, inspection is to be done to ensure quality. Good quality thread is to be used to ensure proper stitches between different components.
Pollution Control
There is no major pollution problem associated with this industry except for disposal of waste which should be managed appropriately.
7.0 Energy Conservation Energy Conservation:
Not applicable.
8.0 Production Capacity
| Quantity | 22,500 pairs |
| Installed capacity | 32,000 pairs |
| Optimum capacity utilization | 70% |
| Working days | 300 |
| Manpower | 18 |
| Utilities | |
| Motive Power | 3 kWhr |
9.0 Financial Aspects
9.1 Fixed Capital
9.1.1 Land & Building Amount (Rs. lakh)
| Particulars | Amount |
| Land 100 sq.m, on rent | - |
| Built up area 80 m 2 | - |
| Total cost of land and building | Nil |
9.1.2 Machinery and Equipment Amount (Rs. lakh)
| Description | Amount |
| Flat Bed Sewing Machine with Motor, Stand & Table Clutch Type-2; Combined Finishing Machine-1, Stapling Machine-1, Plastic Last for Chappal-100 pairs, Tools, equipment, | 3.80 |
| Erection & electrification of machinery & equipment @10% cost | 0.38 |
| Office furniture & fixtures | 0.32 |
| Total | 4.50 |
9.1.3 Pre-operative Expenses Amount (Rs. lakh)
| Consultancy fee, project report, training, deposits with electricity department etc | 0.50 |
9.1.4 Total Fixed Capital Amount (Rs. lakh)
| (9.1.1+9.1.2+9.1.3) | 5.00 |
9.2 Recurring Expenses Per Annum
9.2.1 Personnel Amount (Rs. lakh)
| Designation | No. | Salary Per month | Amount |
| Footwear Technologist/Production Manager | 1 | 12,000 | 01.44 |
| Designer | 1 | 08,000 | 00.96 |
| Supervisor | 1 | 06,000 | 00.72 |
| Accounts/Office Assistant | 2 | 05,000 | 01.20 |
| Storekeeper | 1 | 04,500 | 00.54 |
| Technician | 1 | 05,000 | 00.60 |
| Skilled workers | 5 | 04,000 | 02.40 |
| Semi skilled workers | 4 | 03,500 | 01.68 |
| Unskilled workers | 2 | 03,000 | 00.72 |
| 10.26 | |||
| Perquisites @15 % | 01.54 | ||
| Total | 18 | 26.80 |
9.2.2 Raw Material including packaging materials Amount (Rs. lakh)
| Particulars | Qty (t) | Rate/t (Rs.) | Amount |
| Velvet | 1620 m | 160/m | 02.60 |
| Goat leather | 111600 dcm | 9/dcm | 10.04 |
| V-T Sole | 5.4 t | 2,00,000/t | 10.80 |
| Canvas/Foam | 1.08 km | 1,00,000/km | 01.08 |
| Embroidery | 22,500 pairs | 9.50/pair | 02.14 |
| Grindery items | 22,500 pairs | 8.00/pair | 01.80 |
| Total | 28.46 |
9.2.3 Utilities Amount (Rs. lakh)
| Particulars | Amount |
| Power | 00.92 |
| Water | 00.08 |
| Total | 01.00 |
9.2.4 Other Contingent Expenses Amount(Rs. lakh)
| Particulars | Amount |
| Repairs and maintenance @10% | 00.45 |
| Consumables & spares, others | 00.42 |
| Transport & travel | 00.48 |
| Publicity, postage, telephone | 01.40 |
| Insurance @1% | 00.05 |
| Rent @ Rs.10.000/ P.M. | 01.20 |
| Total | 04.00 |
9.2.5 Total Recurring Expenditure Amount (Rs. lakh)
| (9.2.1 + 9.2.2 + 9.2.3 + 9.2.4) | 60.26 |
9.3 Working Capital Amount (Rs. lakh)
| Recurring expenses for 3 months | 15.00 |
9.4 Total Capital Investment Amount (Rs. lakh)
| Fixed capital (Refer 9.1.4) | 05.00 |
| Working capital (Refer 9.3) | 15.00 |
| Total | 20.00 |
10.0 Financial Analysis
10.1 Cost of Production (per annum) Amount (Rs. lakh)
| Recurring expenses (Refer 9.2.5) | 60.15 |
| Depreciation on building @ 5% | - |
| Depreciation on machinery @10% | 00.40 |
| Depreciation on furniture @ 20% | 00.05 |
| Interest on Capital Investment @ 12% | 02.40 |
| Total | 63.00 |
10.2 Sale Proceeds (Turnover) per year Amount (Rs. lakh)
| Item | Qty | Rate/pair (Rs.) | Amount |
| Chappals | 22,500 pairs | 330 | 74.25 |
10.3 Net Profit per year
= | Sales - Cost of production |
= | 74.25 – 63.00 |
= | Rs. 11.25 lakh |
10.4 Net Profit Ratio
= | Net profit x 100 -------------------- Sales |
= | 11.25 X 100 ---------------- 74.25 |
= | 15.15 % |
10.5 Rate of Return on Investment
= | Net profit x 100 -------------------- Capital Investment |
= | 11.25 X 100 ---------------- 20 |
= | 56.25% |
10.6 Annual Fixed Cost Amount (Rs. lakh)
| All depreciations | 00.45 |
| Interest | 02.40 |
| 40% of salary, wages, utility, contingency | 12.72 |
| Insurance | 00.05 |
| Total | 15.62 |
10.7 Break even Point
= | Annual Fixed Cost x100 ---------------------------- Annual Fixed Cost + Profit |
= | 15.62 X 100 ---------------- 15.62+11.25 |
= | 1562 ------------- 26.87 |
= | 58 % |
Addresses of Machinery & Equipment Suppliers
1. M/s. Leather & Packing Machinery Corporation,
1/23B, Asaf Ali Road ,
New Delhi 110 02
1/23B, Asaf Ali Road ,
New Delhi 110 02
2. M/s. Harman Sales Union ,
24, Kala Bhavan, Mathew Road ,
Mumbai 400 004
24, Kala Bhavan, Mathew Road ,
Mumbai 400 004
3. M/s. Srinivasan,
No. 32, Bishop Garden ,
Chennai 600 028
No. 32, Bishop Garden ,
Chennai 600 028
4. M/s. NSIC Technical Services Centre,
Sector B.24, Guindy Indl. Estate, Eakkatuthangal Post,
Chennai 600 097
Sector B.24, Guindy Indl. Estate, Eakkatuthangal Post,
Chennai 600 097
5. M/s. Solar,
Atur House, Worli Nagar,
Mumbai 400 018
Atur House, Worli Nagar,
Mumbai 400 018
6. M/s. Raj Machine Home,
35/118-D, Lashkarpur, Near Kamla Nagar,
Agra 282 005
35/118-D, Lashkarpur, Near Kamla Nagar,
Agra 282 005
7. M/s Twin Star Engineering,
No.2, Thiruneer Malai Road , Pammal,
Chennai – 600075
No.2, Thiruneer Malai Road , Pammal,
Chennai – 600075
8. M/s. Sanghvi Shoe Accessories Pvt. Ltd.,
3, Hari Kripa, 10th Road,Chembur,
Mumbai 400 071
3, Hari Kripa, 10th Road,Chembur,
Mumbai 400 071
9. Apparel & Leather Technics Pvt Ltd,
515, Avanashi Road , Tirpur – 641602
515, Avanashi Road , Tirpur – 641602
10. M/s. Valliappa Leather Corporation,
3/5&6, Narayana Chetty Street , Periamet, Chennai 600 003
3/5&6, Narayana Chetty Street , Periamet, Chennai 600 003
11. M/s. T. Abdul Wahid & Co., 26,
Veppery High Road ,
Chennai 600 003
Veppery High Road ,
Chennai 600 003
12. M/s. Synthokem Industries,
5, Hindi Parachar Sabha Street ,
Chennai 600 017
5, Hindi Parachar Sabha Street ,
Chennai 600 017
13. M/s. Bharani Agencies,
126, Thanmbuchetty Street ,
Chennai 600 001
126, Thanmbuchetty Street ,
Chennai 600 001
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