Thursday, 17 May 2012

Start a Traditional Footwear Manufacturing Business


(316).Start a Traditional Footwear Manufacturing Business

As per the traditional and modern demands of the people, footwear is made in various designs. The traditional footwear, e.g. chappal is made according to the market trend and requirements of the customers. This type of chappal, which serves multi-purpose needs, is used in villages, deriving the name “Ethnic Footwear”.
This chappal is prepared with leather/velvet upper. Embroidery work is done on the upper which is stitched on to the leather sole. This chappal is made completely as one piece. This is without lace so it is easy to wear and remove. It is famous among the people of Rajasthan and is known as “Jodhpuri chappals”. Similarly other regions have their special designs. According to the liking and demands of customers, various colours and designs of these chappals are made. Wearing these chappals has become fashion, including special occasions like marriages and festivals.
 Market Potential
At present, there is heavy demand for this item in the market. This item is also convenient for agro-work. The villagers, therefore, like to wear them. As it is also a fancy wear, embroidery work is done to make it more attractive and appealing. There is a lot of demand for this item in Haryana, Punjab , Uttar Pradesh, Madhya Pradesh, etc. other than its home state Rajasthan. In order to exploit the said market potential, some units can also be started in States like Kerala.  

 Basis and Presumption
a) The unit will work for 300 days per annum on a single shift basis.
b) The unit can achieve its full capacity utilization during the 2 nd year of operation.
c) The wages for skilled workers are taken as per prevailing rates.
d) Interest rate for total capital investment is calculated @ 12% per annum.
e) The entrepreneur is expected to raise 20-25% of the capital as margin money.
f) The unit would use a rented building.
g) Costs of machinery are based on average prices of machinery manufacturers.
Implementation schedule
Project implementation will take a period of 6 months. Break-up of the activities and relative time for each activity is shown below:
Scheme preparation and approval01 month
SSI provisional registration1-2 months
Sanction of financial supports etc2-5 months
Installation of machinery and power connection3-4 months
Trial run and production01 month

 Technical Aspects  

The plant can be located at any suitable place keeping in view the marketing convenience, availability of raw materials, ingredients, power, water and skilled manpower.

 Salient Features of Process / Technology
First of all the pattern is cut according to the size for preparing such footwear. According to the pattern, foam velvet is cut and design is made and embroidery work is done. After embroidery work goat leather is stitched at lower side and cut. After preparing the upper sole is cut according to the pattern. After cutting the sole and upper these are placed at inner portion of sole and hand stitching is done by thread. A small piece of leather is stitched on the back portion of the chappal stitching the upper chappal putting chappal last. After finishing it is inspected and packed.
Quality Specification: At present there are no quality specifications for such traditional footwear. But for exports, specifications are provided by the buyers. The raw materials should have good quality of uppers and soft sole. Care should be taken to click the right components from the right portion of the leather. Before taking different components to the closing section, inspection is to be done to ensure quality. Good quality thread is to be used to ensure proper stitches between different components.  

Pollution Control
There is no major pollution problem associated with this industry except for disposal of waste which should be managed appropriately.
7.0 Energy Conservation Energy Conservation:
Not applicable.
8.0 Production Capacity
Quantity22,500 pairs
Installed capacity32,000 pairs
Optimum capacity utilization70%
Working days300
Motive Power3 kWhr
9.0 Financial Aspects  
9.1 Fixed Capital  
9.1.1 Land & Building Amount (Rs. lakh)
Land 100 sq.m, on rent-
Built up area 80 m 2-
Total cost of land and buildingNil
9.1.2 Machinery and Equipment Amount (Rs. lakh)
Flat Bed Sewing Machine with Motor, Stand & Table Clutch Type-2; Combined Finishing Machine-1, Stapling Machine-1, Plastic Last for Chappal-100 pairs, Tools, equipment,3.80
Erection & electrification of machinery & equipment @10% cost0.38
Office furniture & fixtures0.32
9.1.3 Pre-operative Expenses Amount (Rs. lakh)
Consultancy fee, project report, training, deposits with electricity department etc0.50
9.1.4 Total Fixed Capital Amount (Rs. lakh)
9.2 Recurring Expenses Per Annum  
9.2.1 Personnel Amount (Rs. lakh)
DesignationNo.Salary Per monthAmount
Footwear Technologist/Production Manager112,00001.44
Accounts/Office Assistant205,00001.20
Skilled workers504,00002.40
Semi skilled workers403,50001.68
Unskilled workers203,00000.72
Perquisites @15 %01.54
Total  1826.80
9.2.2 Raw Material including packaging materials Amount (Rs. lakh)
ParticularsQty (t)Rate/t (Rs.)Amount
Velvet1620 m160/m02.60
Goat leather111600 dcm9/dcm10.04
V-T Sole5.4 t
Canvas/Foam1.08 km1,00,000/km01.08
Embroidery22,500 pairs9.50/pair02.14
Grindery items22,500 pairs8.00/pair01.80
9.2.3 Utilities Amount (Rs. lakh)
9.2.4 Other Contingent Expenses Amount(Rs. lakh)
Repairs and maintenance @10%00.45
Consumables & spares, others00.42
Transport & travel00.48
Publicity, postage, telephone01.40
Insurance @1%00.05
Rent @ Rs.10.000/ P.M.01.20
9.2.5 Total Recurring Expenditure Amount (Rs. lakh)
(9.2.1 + 9.2.2 + 9.2.3 + 9.2.4)  60.26
9.3 Working Capital Amount (Rs. lakh)
Recurring expenses for 3 months15.00
9.4 Total Capital Investment Amount (Rs. lakh)
Fixed capital (Refer 9.1.4)05.00
Working capital (Refer 9.3)15.00
10.0 Financial Analysis  
10.1 Cost of Production (per annum) Amount (Rs. lakh)
Recurring expenses (Refer 9.2.5)60.15
Depreciation on building @ 5%-
Depreciation on machinery @10%00.40
Depreciation on furniture @ 20%00.05
Interest on Capital Investment @ 12%02.40
10.2 Sale Proceeds (Turnover) per year Amount (Rs. lakh)
ItemQtyRate/pair (Rs.)Amount  
Chappals22,500 pairs33074.25
10.3 Net Profit per year
Sales - Cost of production
74.25 – 63.00
Rs. 11.25 lakh
10.4 Net Profit Ratio
Net profit x 100
11.25 X 100
15.15 %
10.5 Rate of Return on Investment
Net profit x 100
Capital Investment
11.25 X 100
10.6 Annual Fixed Cost Amount (Rs. lakh)
All depreciations00.45
40% of salary, wages, utility, contingency12.72
10.7 Break even Point
Annual Fixed Cost x100
Annual Fixed Cost + Profit
15.62 X 100
58 %
 Addresses of Machinery & Equipment Suppliers

1. M/s. Leather & Packing Machinery Corporation,
1/23B, Asaf Ali Road ,
New Delhi 110 02
2. M/s. Harman Sales Union ,
24, Kala Bhavan, Mathew Road ,
Mumbai 400 004
3. M/s. Srinivasan,
No. 32, Bishop Garden ,
Chennai 600 028
4. M/s. NSIC Technical Services Centre,
Sector B.24, Guindy Indl. Estate, Eakkatuthangal Post,
Chennai 600 097
5. M/s. Solar,
Atur House, Worli Nagar,
Mumbai 400 018
6. M/s. Raj Machine Home,
35/118-D, Lashkarpur, Near Kamla Nagar,
Agra 282 005
7. M/s Twin Star Engineering,
No.2, Thiruneer Malai Road , Pammal,
Chennai – 600075
8. M/s. Sanghvi Shoe Accessories Pvt. Ltd.,
3, Hari Kripa, 10th Road,Chembur,
Mumbai 400 071
9. Apparel & Leather Technics Pvt Ltd,
515, Avanashi Road , Tirpur – 641602
10. M/s. Valliappa Leather Corporation,
3/5&6, Narayana Chetty Street , Periamet, Chennai 600 003
11. M/s. T. Abdul Wahid & Co., 26,
Veppery High Road ,
Chennai 600 003
12. M/s. Synthokem Industries,
5, Hindi Parachar Sabha Street ,
Chennai 600 017
13. M/s. Bharani Agencies,
126, Thanmbuchetty Street ,
Chennai 600 001

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