Monday, 26 December 2011

Start a Perfume Business

  

(258). Start a Perfume  Business
Selling perfumes from home can be a profitable venture if you are aware of the basic things that you need to learn about marketing the product. It is quite easy to sell perfumes from home because it does not require you to do much running around, and you don't even need to invest money in setting up a store. In today's times, when the Internet has made things easy for us, starting up such small ventures and running them successfully isn't that difficult. All you need to look into, is finding effective ways to market the product, so that more and more people are aware of it. In this article on how to sell perfumes from home, we shall delve into the pointers that will help you establish a flourishing business from your own home.

How You can Sell Perfumes from Home

Once you have decided to start the business of selling perfumes from home, you need to consider a few things. These small things can go a long way in increasing the chances that people will like your perfume. Read on to know what are the steps to follow and how they might help.


 
Choosing a Name
First of all, you need to choose a name that not only sounds cool but also defines the "theme" of your perfume. When you choose a name for your perfume, select one on the basis of the chief fragrance notes in the perfume. For example, if your perfume contains notes of musk or some woody fragrance, which are mostly used in perfumes meant for men, give your perfume a name that sounds like one and appeals to men. On the other hand, you can use feminine names for perfumes that are composed of floral or citrus fragrances. Remember, choosing the perfect name does matter. Just have a look at names of popular perfumes to get an idea.

Bottling the Perfume
Once you have thought of a name for your perfume (which you know is amazing!), you can move on to the next step in the process, which is bottling or putting your perfume into a bottle. The key point here is that the bottle should be such that it makes your potential customer crave for the perfume, literally. Choose one that is unique and is brightly colored but, at the same time, complements the fragrance. Generally, you should choose bluish colors for aqueous notes, pinks and reds for floral notes, greens for citrus notes and blacks and grays for musk-based fragrances. You can always go for bottles that are of a particular shape, for example Nina by Nina Ricci. Get the hint? Also select the look of the label featuring the name of your perfume, which you need to stick to the bottle.

Deciding on a Price
Now that your perfume is neatly packed in a pretty bottle, you need to decide at what price should you sell it to you earn a handsome profit. For that, first calculate the cost incurred in the entire manufacturing and packaging process, including the cost of raw materials, bottles, labels, etc. The general rule is to sell your product for three times the cost incurred. This means that if $12 is all you have spent making and bottling the perfume, then you can sell it for around $36. Sounds profitable, isn't it?

Advertising the Product
Once you have the product ready with you, it is essential that you take steps to advertise it. After all, a product unknown is a product unsold, isn't it? So, what all can you do to let people know that you sell perfumes? One way out is to sell online on sites such as eBay. This way your product grabs the maximum eyeballs and also stands a higher chance of being sold. Once your products become popular, you can even create a website exclusively for the product, where people can visit and place orders. As more and more people get to know about the perfumes you sell, your products will get word of mouth publicity. This will automatically show up as profits in your business.

Thus, you can see that selling homemade products such as perfumes, isn't that difficult at all. Once you are familiar with how to sell perfumes from home, you can expand your business by selling other stuff as well. Hope this article helps you convert your hobby of making perfumes, into a highly profitable business venture.

If you are looking for a lucrative and unique business opportunity, consider learning how to make your own perfume. The process is simple, the supplies are inexpensive and the profit margin is amazing. Great smelling perfume sells well in today’s market, and if you can brand yourself properly you can sell your creations for as much as $125 a bottle. There are many options for marketing your perfume business and many different places you can sell your wares. You can make your own perfume and sell it in your own store or you can sell it in someone else’s spa store or boutique. This is also a great online business idea so you can also easily sell it on the Internet. Oils are readily available and cost as little as 75 cents per vial. All you need to make this business idea a success is a good nose for which scents mix well together and a computer to keep track of your inventory and finances. Then just decide where you will sell your products and you’re all set to start a successful perfume business.
A typical day for a perfume business owner will vary depending on where you sell your products. If you have your own shop, you’ll arrange your products, open the store and wait for the customers to arrive and buy. You’ll spend part of each day working on your marketing plan to attract new customers. If you sell at someone else’s store, you will need to deliver any new creations to the shop. If you sell online, you’ll daily be checking for new orders. Part of your day will be spent packaging and shipping your perfume to complete orders. You will need to spend a portion of your day mixing new creations. Finally, you’ll want to check your inventory on a weekly basis. If you’re running low on oils or other supplies such as bottles, you’ll need to pick some up either at a local supply store or place an order for them on the Internet.

  • Demand for perfume is high, especially in boutiques.
  • Supply costs are low; profit margins are high.
  • If you brand your product line correctly, you can charge high-end prices for your perfumes. 

Online Perfume Business

If you want to start your own online perfume business, you have two options – you can come up with your own line of perfume or you can choose to become an affiliate of a company that sells perfumes.

Selling Perfumes Online

Some people are very much interested in perfumes. Well, who wouldn’t be? You can’t just rush out of the house without putting something on especially if you’re going to see your special someone. There are many online business opportunities today and one is an online perfume business. If you can create different scents and create your own brand name, you’re on your way. You will also need to have your own label on the perfume and of course, you need to design a logo for your business so that your customers will know you better. Once you have your own line of perfumes, you can now create your own site and market your perfume products to the world.

The Options

If you don’t have your own line of perfumes, there is another option for you. You can search for affiliate marketing opportunities. There are lots of opportunities on the web and you can take advantage of them. Since you’re interested in perfumes, you will need to find a company that offers affiliate opportunities. You can use any of the major search engines to look for the affiliate company. As long as you have the passion for this kind of products, you can earn a lot of profits.
Whether you create your own perfume line or you’re just an affiliate, you will need to create a good site. This will serve as your tool in selling the perfumes. It should be a user friendly site and you will need to provide all the details about the perfumes you’re selling. Try to provide photos of the perfumes so that the customers can also see the packaging. Create multiple pages so that you can incorporate as much info as possible. If you have your own line of perfumes, you can include a short video of you introducing yourself and the perfumes that you sell. This is one way to make the customers familiar with you. People buy from those who have earned their confidence and trust so make sure that you establish some connection. That way, you can increase your client base.
Advertising is the key to getting sales. You will need to think of effective ads that can sell your business. There are many ways of selling online. You will need traffic to promote your online store but it you also need to convert them into real customers. Maintaining a site requires time and effort. Manage your site properly and use the right strategies. Soon, your perfumes can become very popular.

The International Fragrance Association (IFRA) comprises national and regional associations, whose members include fragrance ingredient and compound manufacturers and suppliers.its website is -  www.ifraorg.org

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